Who Can Resist Peko-Chan’s Sweet Smile?
(Even If It's Covered in Blood)
Fujiya created this iconic little girl back in 1950. Her adorable smile has charmed all of Japan, but wait... are those bright red cheeks really just blush?
Urban legend says:
She's not an ordinary girl; maybe candy isn’t really her favorite snack—she prefers something with more “bite” (you get it).
Her name "Peko" comes from the Japanese onomatopoeia "peko peko," meaning hungry. And she's always hungry.
The brand’s slogan: "Milky Tastes Like Mama." Sounds fine literally, right? (Is it, though?)
The Absurdly Creepy Origin Story
Legend has it, Peko-Chan's original inspiration was a 6-year-old girl living in post-war Japan during a famine. Her mother resorted to extreme measures to feed her, eventually leading the little girl to develop an unusual craving for "human snacks."
Hey, don't blame me—blame the wild story.
